BrickStreet Website Development
case study
Problem
BrickStreet Creative’s website was both slow and lacking depth. Memory intensive animations were dragging down load times and only a small portion of the company’s service offerings were included. Portfolio items were limited to a single image gallery with no individuated project posts.
Solution & Impact
Rebuilt from the ground up, memory intensive animations were replaced with a simple but effective slideshow of actual use case scenarios showing customers interacting with products and services. Pages were developed for all service areas to be featured prominently on the home page, as well as portfolio posts to feature prominent clients and projects in detail. All images were optimized for the website’s specific placement sizes and to increase performance.
My Role
- Content Development
- User Experience
- Visual Design
- Web Administration
Designed and built the BrickStreet Creative website, created and optimized all content, wrote all copy.
Great web design without functionality is like a sports car with no engine.
— Paul Cookson
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